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Gaming Innovation Group’s PAM to power new Luckiest.com online casino concept

Updated:2024-06-18 17:35    Views:139

iGaming technology company Gaming Innovation Group Inc. (GiG) (GIG:Oslo) has announced another new agreement for its player account management (PAM) platform, after signing a four-year deal with its latest strategic partner Luckiest.com.

The alliance will see the provider power a new online casino concept that at the outset will operate across international and emerging markets courtesy of a license from the Alderney Gambling Control Commission (AGCC), which the partner is in the process of obtaining from the regulator.

Successful Transition:

According to the official press release, GiG will provide its award-winning PAM platform, with the collaboration representing a “continued strengthening of a target strategy to leverage their extensive experience to support unique brands and concepts achieve success in the online casino market.”

For the first time, the Luckiest.com domain will be utilized as an online casino, substantiating GiG’s belief that its platform and solutions are “perfectly suited” for “online challengers” eager to gain access to and expand a new business in the booming gaming sector.

Maximize Potential:

“I am happy to enter into this partnership with Luckiest.com. Armed with a strong domain and a plan to define that brand across the .com markets, coupled with the powerful GiG PAM, we believe we have an exceptional opportunity on our hands,” read a statement from Richard Brown, Chief Executive Officer for GiG.

The CEO explained when they build a casino brand from the ground up, they share their values around “personalisation, customer experience and the importance of traffic.” And  they “look forward to working closely with the team to maximise potential through a successful launch.”

As mentioned, the agreement spans four years and the opportunity exists for the initial term to be further renewed. The expectation is that the Luckiest.com team will be able to leverage their “significant SEO potential” and “build a positive brand equity,” to aid in the successful launch and power the new brand in the highly competitive .com markets.

The Right Platform:

Also commenting on the collaboration, Sam Johnson, Chief Executive Officer for Luckiest.com, said their “number one priority” was choosing the right platform for the project.

“From our first conversations, GiG really bought into our vision for an exciting, personalised player experience. Coupled with the various tools and features offered by GiG, we have confidence we can build a truly unique offering.”

The partnership announcement follows the Malta-based platform and service provider‘s Q2 2022 revenues report of €22.1 million and an adjusted EBITDA of €8.3 million. Just a few of the financial highlights were:

All time high revenues* in Q2 2022 amounting to €22.1m (16.1), an increase of 37% YoY, whereof 24% organic Revenues* for Platform & Sportsbook were €7.3m (5.1), an increase of 43% whereof 2% organic (12% organic growth excl. premium fees), with an adjusted EBITDA of €1.3m (0.3)

Sportnco Gaming Acquisition:

Commenting on the reported results, CEO Brown said the “strong momentum” that they carry forward in Q2 together with the “exciting milestone” of completing the acquisition of leading platform provider of turnkey betting and gaming solutions, Sportnco Gaming SAS, on the 1st day of April this year, position their business for “continued growth and escalating profitability levels.”

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